Contact information:

• Name
• Title
• Address
• Birthdate
• Sex
• Email 
• Phone number / mobile phone number
• Initials
• Fax
  

Additional personal information / preferences:

• Family status
• Family members
• Driving license (type)
• Profession
• Requests e.g. for information, test drive
• Preferred dealer
• Hobbies
• Preferred method of payment
• Preferred contact channel
• VIN
• Company name

Identification data:

• Customer number / customer ID
• Contract number

Customer history:

• Customer satisfaction rates (and additional information from selfcare platform)
• Received offers
• Car purchase data incl. model, configuration, date of purchase, date of registration, licence plate number, date of order, date of delivery, car holder, list price
• Warranty information
• Residual value
• BMW Financial Services Information (contract information e.g. method of payment, leasing duration, mortgage)
• Optional information within insurance "Roland Schutzbrief" (e.g. vehicles in household, usage of mobility services)
• Purchase details of parts, accessories and lifestyle products
• Data collected during dealer visits (e.g. requests, consultation information, responsible sales consultant, service history)
• Campaign history / campaign responses
• Optional customer data on owned vehicles from other manufacturers through e.g. BMW used car platform
• Participation in events (location, company)
• Complaint history
• Service history

Vehicle usage data:

• If the customer has a connected drive account, it is possible to use the following data:

• Tank fill level
• Remaining (cruising) range
• RTTI-data (input navigation data)
• Outside temperature
• Location position (including pick-up (in case of a rental car) or park position in case of a parked vehicle and only with activated connected drive account)
• Mileage
• Average speed
• Use of digital services

App/ website/ social media data:

• If the customer has registered or logged in, it is possible to use the following data:

• Average app usage data (click behavior inside the apps)
• Location information
• Use of online entertainment
• Use of the visited website of the BMW Group
• Cookie data (depending on the approval of cookie policies)
• Use of the BMW social media websites (e.g. visits to and posts in forums)